TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and online c